Revolutionising fashion for adults under 5ft.
As Seen In
Unlock a Fashion Revolution
While our racks may be empty for now, it's because we're busy crafting something truly groundbreaking. At DEWEY, we're on a mission to redefine fashion for EVERY adult under 5ft—regardless of body type, shape, disability, or ability. Get ready to feel cherished, cared for, and part of our existing, loving community. Join us for exclusive early access to our revolutionary new collection and heartfelt updates about what's really going on behind the changing room curtains at DEWEY. Together, let's redefine confidence and style.
With love from,
Chamiah x
Origin Story
Chamiah's journey with DEWEY took root in her childhood dream of creating empowering fashion for women, blossoming into reality in 2020. Inspired by a connection with a person of short stature in 2018, she recognised the overlooked challenges faced by those under 5ft in the fashion world.
While pursuing an Enterprise Diploma at UAL and working full time, and armed with £43,576 from awards, grants, and her life savings, Chamiah successfully launched the debut DEWEY collection, quickly selling out and garnering substantial media acclaim.
Responding to user feedback and market trends, DEWEY expanded its mission to embrace extra petite individuals (4'6" - 5ft), a strategic move rooted in inclusivity. This not only addressed unmet needs but also fostered a stronger DEWEY community, setting new standards for empowerment in the realm of fashion.
What is DEWEY and who is it for?
DEWEY is revolutionising fashion for adults globally who measure under 5ft; while other brands exclude this demographic, we're bridging the gap by providing stylish, sustainable apparel, straight off-the-rack.
Our Core Values
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Confidence
Our clothing isn't just about style; it's a source of confidence and pride for our customers. Every stitch, every design is meticulously crafted to instill a sense of assurance and empowerment.
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Resilience
With each design, we strive to instill a profound sense of strength in our customers. It's about wearing more than just clothes; it's about donning an armor of resilience that empowers individuals under 5ft to face the world with confidence and fortitude.
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Ethicacy*
*Ethicacy, a fusion of ethics and efficacy, is the cornerstone of our brand. It signifies our unwavering commitment to ethical business practices, encompassing fair treatment of all stakeholders, a dedication to sustainability, and responsible sourcing.
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Empowerment
Empowerment is about equipping adults under 5ft with the tools, resources, and the unshakeable confidence to express themselves through fashion. It embodies the very essence of our brand's mission—to empower our customers to celebrate their individuality through the transformative power of fashion.
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Cherished
More than a name, DEWEY holds a profound meaning, ‘cherished & beloved’, mirroring a commitment to providing a distinct and memorable experience. The DEWEY customer is: courageous, honest, empowered, resilient, inspired, sincere, hopeful, expressive, and daring.
Ushna N
“Hi, I just wanted to say that I ordered some KITTEN heels and received them a few days ago - I absolutely love them and I love everything your brand stands for it's so hard to find shoes that fit me - looking forward to wearing them to a wedding event in a few days!!!”
Happy customer
“God, I've been wanting something like this for years. I'm 71 now, 4ft 9ins and everything has always looked wrong on me, I want new things to wear that fit properly, will be asking my daughter to help me buy some clothes.”
Llinos M
“I genuinely cannot stop smiling, It's honestly incredible. The work you've done is AMAZING and is honestly like nothing else out there. It means so much. Genuinely incredible!”
Happy customer
“The joy I felt when I saw your brand is unmatched!”
Get Ready to Feel Empowered
Join us for exclusive early access, sneak peeks, and heartfelt updates as we prepare to launch new, inclusive collections for every adult under 5ft!
Our Vision
Our Mission is to lead the market by redefining the fashion landscape, setting new standards for inclusivity, and empowering individuals and communities.
Unlock a Fashion Revolution
Join our email newsletter for exclusive early access, behind-the-scenes glimpses, and sneak peeks of our upcoming DEWEY launch!
Our Fabric Standard
We believe that sourcing ethical and eco-friendly materials is crucial for both our planet and the people involved in the production of our clothes. By choosing sustainable materials, we reduce our impact on the environment and work towards a more responsible and mindful fashion industry. Our commitment to sustainability and ethical sourcing is not just a trend; it's a core value that guides every aspect of our business.
Who Made Your Clothes?
By partnering with manufacturers who share our values, we ensure the people who make our clothes are treated with respect and paid fairly for their work. It also allows us to build a stronger connection with our customers, who can feel confident knowing that the clothes they wear were made by skilled artisans who take pride in their craft.
We are currently in the process of updating and streamlining our manufacturing process, providing ethical, inclusive fashion, at an affordable price.
Get Ready to Feel Empowered
Join us for exclusive early access, sneak peeks, and heartfelt updates as we prepare to launch new, inclusive collections for every adult under 5ft!
Catch Up On Our Latest Blogs
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DEWEY: Fashioning a Sustainable Legacy – One Pu...
Our partnership with One Tribe means every DEWEY purchase saves trees in rainforests, combating the environmental impact of fashion. As part of the UN Framework for Climate Change, we’ve already...
DEWEY: Fashioning a Sustainable Legacy – One Pu...
Our partnership with One Tribe means every DEWEY purchase saves trees in rainforests, combating the environmental impact of fashion. As part of the UN Framework for Climate Change, we’ve already...
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Best of: Accidentally Adaptive Looks This Seaso...
In the ever-evolving world of fashion, the accidental meets the adaptive, offering inclusivity and accessibility. From wrap designs to knee-length trousers, these finds prove that sometimes the most unexpected pieces...
1 commentBest of: Accidentally Adaptive Looks This Seaso...
In the ever-evolving world of fashion, the accidental meets the adaptive, offering inclusivity and accessibility. From wrap designs to knee-length trousers, these finds prove that sometimes the most unexpected pieces...
1 comment -
The Ultimate Gift Guide For Your Extra Petite L...
Our curated list of 30 perfect gift ideas for this festive season shatters stereotypes, showcasing the intersection of innovation and elegance. From a gold back scratcher to wheelchair cup accessories...
1 commentThe Ultimate Gift Guide For Your Extra Petite L...
Our curated list of 30 perfect gift ideas for this festive season shatters stereotypes, showcasing the intersection of innovation and elegance. From a gold back scratcher to wheelchair cup accessories...
1 comment -
Empowering Diversity: Celebrating International...
IDPwD is more than a date; it's a commitment to inclusivity. We unite with governments and individuals, creating a tapestry of acceptance for the 1.3 billion people with disabilities. The...
Empowering Diversity: Celebrating International...
IDPwD is more than a date; it's a commitment to inclusivity. We unite with governments and individuals, creating a tapestry of acceptance for the 1.3 billion people with disabilities. The...
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Save Five Trees Per Order
Discover How Every Purchase at Dewey Contributes to Rainforest Protection and UN Sustainability Goals