As Seen In

  • It's time for all designer brands to embrace adaptive fashion
  • Wedding guest outfits for wheelchair users
  • UK’s first brand for people under 4’10” hits the runway
  • Adaptive Fashion Brands Are Vital For Representation – Here’s Why
  • Fashion designer showcases UK's first clothing collection for people with dwarfism
  • Is the disability revolution for fashion here at last?
  • Inclusive Design Is Not Niche
  • The British Designer Putting Adaptive Fashion On The Catwalk
  • Designer creates first couture clothing brand for people with dwarfism
  • DESIGNER CHAMIAH DEWEY KNOWS SHORT STATURE PEOPLE DESERVE FASHIONABLE CLOTHES THAT FIT

Collections

  • Women

    For women under 5ft. Never short on style. 

    Women

  • Men

    For men under 5ft. Never short on style. 

    Men

  • Unisex

    For all gender identities under 5ft. Never short on style. 

    Unisex

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Origin Story

Chamiah's journey with DEWEY took root in her childhood dream of creating empowering fashion for women, blossoming into reality in 2020. Inspired by a connection with a person of short stature in 2018, she recognised the overlooked challenges faced by those under 5ft in the fashion world.

While pursuing an Enterprise Diploma at UAL and working full time, and armed with £43,576 from awards, grants, and her life savings, Chamiah successfully launched the debut DEWEY collection, quickly selling out and garnering substantial media acclaim.

Responding to user feedback and market trends, DEWEY expanded its mission to embrace extra petite individuals (4'6" - 5ft), a strategic move rooted in inclusivity. This not only addressed unmet needs but also fostered a stronger DEWEY community, setting new standards for empowerment in the realm of fashion.

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What is DEWEY and who is it for?

DEWEY is revolutionising fashion for adults globally who measure under 5ft; while other brands exclude this demographic, we're bridging the gap by providing stylish, sustainable apparel, straight off-the-rack.

Our Core Values

  • Confidence

    Our clothing isn't just about style; it's a source of confidence and pride for our customers. Every stitch, every design is meticulously crafted to instill a sense of assurance and empowerment.

  • Resilience

    With each design, we strive to instill a profound sense of strength in our customers. It's about wearing more than just clothes; it's about donning an armor of resilience that empowers individuals under 5ft to face the world with confidence and fortitude.

  • Ethicacy*

    *Ethicacy, a fusion of ethics and efficacy, is the cornerstone of our brand. It signifies our unwavering commitment to ethical business practices, encompassing fair treatment of all stakeholders, a dedication to sustainability, and responsible sourcing.

  • Empowerment

    Empowerment is about equipping adults under 5ft with the tools, resources, and the unshakeable confidence to express themselves through fashion. It embodies the very essence of our brand's mission—to empower our customers to celebrate their individuality through the transformative power of fashion.

  • Cherished

    More than a name, DEWEY holds a profound meaning, ‘cherished & beloved’, mirroring a commitment to providing a distinct and memorable experience. The DEWEY customer is: courageous, honest, empowered, resilient, inspired, sincere, hopeful, expressive, and daring.
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Our Vision

Our Mission is to lead the market by redefining the fashion landscape, setting new standards for inclusivity, and empowering individuals and communities.

Our Fabric Standard

We believe that sourcing ethical and eco-friendly materials is crucial for both our planet and the people involved in the production of our clothes. By choosing sustainable materials, we reduce our impact on the environment and work towards a more responsible and mindful fashion industry. Our commitment to sustainability and ethical sourcing is not just a trend; it's a core value that guides every aspect of our business.

Who Made Your Clothes?

By partnering with manufacturers who share our values, we ensure the people who make our clothes are treated with respect and paid fairly for their work. It also allows us to build a stronger connection with our customers, who can feel confident knowing that the clothes they wear were made by skilled artisans who take pride in their craft.

We are currently in the process of updating and streamlining our manufacturing process, providing ethical, inclusive fashion, at an affordable price.

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Catch Up On Our Latest Blogs

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  • A woman with a deep, rich skin tone and curly Afro hair looks over her shoulder towards the camera. She wears blue eyeshadow, and a green blazer

    DEWEY: Fashioning a Sustainable Legacy – One Pu...

    Our partnership with One Tribe means every DEWEY purchase saves trees in rainforests, combating the environmental impact of fashion. As part of the UN Framework for Climate Change, we’ve already...

    DEWEY: Fashioning a Sustainable Legacy – One Pu...

    Our partnership with One Tribe means every DEWEY purchase saves trees in rainforests, combating the environmental impact of fashion. As part of the UN Framework for Climate Change, we’ve already...

  • A collage of clothing against a green background. Bubble writing in the centre reads: “accidentally adaptive gift guide”

    Best of: Accidentally Adaptive Looks This Seaso...

    In the ever-evolving world of fashion, the accidental meets the adaptive, offering inclusivity and accessibility. From wrap designs to knee-length trousers, these finds prove that sometimes the most unexpected pieces...

    1 comment

    Best of: Accidentally Adaptive Looks This Seaso...

    In the ever-evolving world of fashion, the accidental meets the adaptive, offering inclusivity and accessibility. From wrap designs to knee-length trousers, these finds prove that sometimes the most unexpected pieces...

    1 comment
  • A collection of 30 adaptive and accessible products for people under 5ft / extra petite / short stature / disabled

    The Ultimate Gift Guide For Your Extra Petite L...

    Our curated list of 30 perfect gift ideas for this festive season shatters stereotypes, showcasing the intersection of innovation and elegance. From a gold back scratcher to wheelchair cup accessories...

    1 comment

    The Ultimate Gift Guide For Your Extra Petite L...

    Our curated list of 30 perfect gift ideas for this festive season shatters stereotypes, showcasing the intersection of innovation and elegance. From a gold back scratcher to wheelchair cup accessories...

    1 comment
  • Two women wearing vibrant pink tops reach their hands to the camera, above them is gold balloons spelling out ‘IDPWD’

    Empowering Diversity: Celebrating International...

    IDPwD is more than a date; it's a commitment to inclusivity. We unite with governments and individuals, creating a tapestry of acceptance for the 1.3 billion people with disabilities. The...

    Empowering Diversity: Celebrating International...

    IDPwD is more than a date; it's a commitment to inclusivity. We unite with governments and individuals, creating a tapestry of acceptance for the 1.3 billion people with disabilities. The...

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