What is sustainability and why is it important?
‘Sustainability’ is the practise of creating things with the ability to be maintained at a certain rate or level, without compromising the ability of future generations to meet their own needs: for example, fast fashion and plastic (polyester) clothing are ‘unsustainable‘ because they take from the earth in a non-renewable way, meaning future generations will eventually run out of this fuel.
At Chamiah Dewey Fashion, ‘sustainability’ and being socially responsible is at the forefront of every decision we make; from fabric choice, to manufacturing location, to postage and packaging. We care about our planet and the valuable resources it provides us, we aren’t prepared to compromise on that.
Our fabric standard
Another important aspect to consider when discussing fashion production, is where the fabric comes from; who grows the fibres, who weaves and dyes it and who supplies it.
We currently supply our buttery-soft cotton and ribbing fabric from Vend Fabrics, 'a family run manufacturer and wholesaler based in Leicester providing a range of highest quality fabrics at the most competitive prices for our customers'.
We source our other ‘eco-conscious‘ fabrics from Fabric Godmother, a UK based supplier, offering reasonably priced sustainable and deadstock fabrics.
Who made your clothes?
As an ethical, socially responsible brand, it is important for us to be transparent about who and where your clothes were made.
Currently, all of our pieces are made by the wonderful people over at Aim Athleisure, ‘the Sample Room which specialises in the Sampling, Development and Small Batch Production of new clothing products, namely stretch and leisurewear.’ Working with Aim Athleisure has allowed us to drop our prices while keeping quality at a high standard and kept production in the UK - something we’re passionate about continuing!
Aim Athleisure produce the highest quality garments, while remaining ethical and socially responsible: they are the perfect partners for Chamiah Dewey Fashion.