What is sustainability and why is it important?
‘sustainability’ is the practise of creating things with the ability to be maintained at a certain rate or level, without compromising the ability of future generations to meet their own needs: for example, fossil fuels are unsustainable because they take from the earth and a non-renewable way, meaning future generations will eventually run out of this fuel.
At Chamiah Dewey Fashion, sustainability is at the forefront of every decision we make, from fabric choice, to manufacturing location, to postage and packaging. We care about our planet and the valuable resources it provides us, we aren’t prepared to compromise on that.
How your clothes get from the field to your wardrobe
Who made your cloth?
Another important aspect to consider when discussing fashion production, is where the fabric comes from; who grows the fibres, who weaves and dyes it and who supplies it.
We currently supply our buttery-soft bamboo/cotton fabric from Organic Textile Company, 'based in the historical market town of Machynlleth in mid Wales'. They work with multiple partners across the globe to provide us with high-quality, eco-friendly fabrics - this includes 'a Women’s Co-operative in Kerala called Gramodaya'. The importance of producing organic fabrics in favour of non-organic is because 'Organic agriculture is a production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved.' Non-organic produce is more water intensive (especially important to know when the average t-shirt can take up to 3,000 litres to produce!), fertiliser and pesticide heavy which harms the soil it is grown on and the farmers who handle it.
We source our other fabrics from Fabric Godmother, a Hove, UK based supplier, offering reasonably priced sustainable and deadstock fabrics.
Who made your clothes?
As an ethical brand, it is really important to us to be transparent about who and where your clothes were made.
Currently, all of our pieces are made by the wonderful people over at Making For Change, who train and employ ex-offenders and marginalised communities; 'the project aims to increase well-being and reduce reoffending rates by equipping participants with professional skills and qualifications within a supportive environment.' They are 'a sustainable manufacturing enterprise working across two sites: Poplar Works and HMP Downview. They employ machinists, who have graduated from the training programme, to deliver large-scale orders, which generates income for reinvestment in the project, increasing its long-term sustainability.'
Making For Change produce the highest quality garments, while remaining sustainable and ethical, they are the perfect partners for chamiah Dewey Fashion.
Our signature core jersey pieces are all made in OTC's Super Jersey, composed of 46% Bamboo, 46% Organic Cotton, 8% Elastane. It's benefits include: breathability, durability, buttery-soft texture, made from renewable sources, hypoallergenic and it is a great heat regulator etc.
Our wonderful Trench Coat is made from the most beautiful Tencel Twill. 'Tencel™ branded lyocell and modal fibers are produced by environmentally responsible processes from the sustainably sourced natural raw material wood'. It's main benefits include: sustainable sourcing, durable, gentle on skin, breathable, biodegradable and its long-lasting strength - meaning your garment will last much longer than its fast fashion polyester counterparts.